Publish data: June 22, 2022

How did WebAR Help “The Home Depot” to Grow Their Business During Covid-19 Pandemic?

Have you wondered why the immediate and enormous increase in sales and interaction between clients and the respective brands? The competition between brands has reached another level and to survive in the market, you have to take some severe and clever moves. The new techniques emerging to promote products and brands have increased the versatility and variety of promotion techniques. Therefore, we will discuss an emerging software that changed the game of promotion of brands. By adopting these techniques, brands have seen a massive improvement in their social interaction with their targeted audience. We will discuss how WebAR helped brands overcome their significant pain points and benefited from WebAR. We will specifically mention the well-known brand named “The Home Depot,” which had used WebAR technology during the covid-19 phase. WebAR helped them grow their business even during the lockdown era when multiple other brands and companies collapsed. We will discuss the further exciting details in great depth in our article today. Please read the whole article to know more about this particular software and its impacts on socialization and marketing.

WebAR: An Overview!

Constant modernization and advancement have resulted in us some very accessible and convenient technologies. WebAR is one of those suitable technologies which have evolved from mobile-based augmented reality to web-based augmented reality. Using these web-based augmented realities, you can access simple animation videos and interactivity with the audience while using your web browsers. Yes, you have heard it right; you will not be using any applications to have enjoyed the augmented experience. The good thing about web-based augmented reality is that it is accessible on nearly all web browsers. All you need is a smart device and the internet to get augmented reality using WebAR.

The Home Depot:

The Home Depot is the prestigious home improvement retailer in the United States. They provide tools, services, and construction products at a wide range. It operates numerous big-box format stores all around the United States. It also has branches in 10 provinces of Canada and 32 Mexican states. Despite it, it also has 70 distribution centers in the United States.

What were the hurdles that they had to face before using WebAR?

The covid-19 era was unarguably the darkest time for companies and brands. Therefore, we had seen multiple international brands unable to sustain their interactivity with their audience, which resulted in their downfall. Many brands had to shut down their companies as they were not getting any profit, and the expenses to run their businesses were simultaneously increasing. “The Home Depot” was facing the same problems regarding its business tactics. The obstacles in their way to achieving their optimal results were:

1. They were not sustaining constant interactivity with their audience.
2. Their business tactics were outdated.
3. The massive investments were not producing desired results
4. The audience was craving something new and creative.
5. They were not able to reach out to the desired targeted audience
6. The impact of their brand on the audience was minimal
7. The promotion campaigns were expensive and inefficient considering the amount spent on them
8. Their impact on the audience was inconsiderable.
9. The complexity of the promotion campaigns made them highly time-consuming.
10. They lacked optimization.

How has WebAR helped them to overcome these hurdles?

WebAR helped “The Home Depot” in multiple ways and resolved almost every problem for them. The introduction of WebAR in their business reduced the complexity of their work. That has consequently resolved the time consumption problems. Besides that, during the era of covid-19, it wasn’t easy to attain interactivity with your audience without operating a physical campaign. Thus, “The Home Depot” searched for an online approach towards their audience to boost their interactivity and advertising game. Therefore, they found WebAR as their best option. In addition to it, you can find multiple free WebAR engines across the web browser where you can experiment with your projects for free.

Consequently, it will resolve your massive investment in advertisement problems. That’s how “The Home Depot” found the WebAR promoting strategies fruitful for their business. It even helped them to grow their business during the darkest times for marketing management.

What were the hurdles that they had to face before using WebAR?

The covid-19 era was unarguably the darkest time for companies and brands. Therefore, we had seen multiple international brands unable to sustain their interactivity with their audience, which resulted in their downfall. Many brands had to shut down their companies as they were not getting any profit, and the expenses to run their businesses were simultaneously increasing. “The Home Depot” was facing the same problems regarding its business tactics. The obstacles in their way to achieving their optimal results were:

1. They were not sustaining constant interactivity with their audience.
2. Their business tactics were outdated.
3. The massive investments were not producing desired results
4. The audience was craving something new and creative.
5. They were not able to reach out to the desired targeted audience
6. The impact of their brand on the audience was minimal
7. The promotion campaigns were expensive and inefficient considering the amount spent on them
8. Their impact on the audience was inconsiderable.
9. The complexity of the promotion campaigns made them highly time-consuming.
10. They lacked optimization.

Consequently, it will resolve your massive investment in advertisement problems. That’s how “The Home Depot” found the WebAR promoting strategies fruitful for their business. It even helped them to grow their business during the darkest times for marketing management.